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209 notes
"The culture of giving books as presents is very deeply rooted in how families perceive Christmas as a holiday," says Kristjan B. Jonasson, president of the Iceland Publishers Association. "Normally, we give the presents on the night of the 24th and people spend the night reading. In many ways, it’s the backbone of the publishing sector here in Iceland." (via Literary Iceland Revels In Its Annual ‘Christmas Book Flood’ : NPR)

"The culture of giving books as presents is very deeply rooted in how families perceive Christmas as a holiday," says Kristjan B. Jonasson, president of the Iceland Publishers Association. "Normally, we give the presents on the night of the 24th and people spend the night reading. In many ways, it’s the backbone of the publishing sector here in Iceland." (via Literary Iceland Revels In Its Annual ‘Christmas Book Flood’ : NPR)

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    What?! I want to do this! New Christmas tradition! :)))
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    Apparently, things are very different in Iceland and using Christmas as that time to celebrate literature. Great story...
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