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Aussie airline Qantas is asking consumers to ditch their Kindles and curl up with a good book — one that’s been specially curated by the airline so that flyers will manage to finish just as their plane touches down. Droga5 Sydney, which won the client’s business last year, teamed with publishing house Hachette to create a push geared toward Qantas’ most traveled passengers. It’s called “Stories for Every Journey,” and is a collection of bespoke books, each of which promises to last only for the duration of one of the airline’s routes. (via Qantas to Flyers: Ditch Your Kindles, Read Our Custom Books | News - Advertising Age)

This is such a cool idea! And even well-designed to boot! They even considered time for naps and meals on longer flights. Also this:

"It occurred to us that, in this world of Kindles and iPads, the last bastion of the humble, paperback novel is actually at 40,000 feet," said Droga5 Sydney Creative Chairman David Nobay

Aussie airline Qantas is asking consumers to ditch their Kindles and curl up with a good book — one that’s been specially curated by the airline so that flyers will manage to finish just as their plane touches down. Droga5 Sydney, which won the client’s business last year, teamed with publishing house Hachette to create a push geared toward Qantas’ most traveled passengers. It’s called “Stories for Every Journey,” and is a collection of bespoke books, each of which promises to last only for the duration of one of the airline’s routes. (via Qantas to Flyers: Ditch Your Kindles, Read Our Custom Books | News - Advertising Age)

This is such a cool idea! And even well-designed to boot! They even considered time for naps and meals on longer flights. Also this:

"It occurred to us that, in this world of Kindles and iPads, the last bastion of the humble, paperback novel is actually at 40,000 feet," said Droga5 Sydney Creative Chairman David Nobay

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    Aussie airline Qantas is asking consumers to ditch their Kindles and curl up with a good book — one that’s been...
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  16. theliterarysnob reblogged this from booksandghosts and added:
    As somebody who flies a lot, I like this idea. Although I also like that when I fly overseas it gives me such a large...
  17. library-a-go-go said: Beautiful.
  18. inkinmyfingernails reblogged this from housingworksbookstore and added:
    That’s so cool
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